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Why SEO Is Important For Your Website

Why SEO Is Important For Your Website

Search engine optimization, known as SEO, is one of the most important building blocks for any business. SEO is the process of increasing your ranking in search engines like Google and Bing, so you get seen quicker, increase your website traffic, and ultimately increase sales and conversions. 
What makes SEO so important? The way people shop and search has completely changed over the last few years. Instead of simply going to a brick-and-mortar store, people are searching online first. With Search engine optimization, you can get your business at the top of those searches which presents huge benefits for you.  

Search Engine Optimization Generates Organic Traffic

Organic traffic is the unpaid traffic you get from search engines. While paid advertisements always have a place in a company’s marketing mix, organic traffic is a cornerstone of long-term digital growth. 
The obvious benefit of organic traffic is that it is cost-effective. If you use paid ads, you have to spend money every time someone clicks your website. With SEO, once you get your website at the top of search engine result pages, every single click that you receive costs you nothing. 
Organic traffic is very sustainable and cost-effective in the long run compared to paid ads. 

SEO Increases Conversion Rates

One of the fastest-growing trends in SEO is local Search engine optimization. With the rise of mobile devices, most people receive search results that are local to their phone’s GPS location. With local SEO, you can optimize your business to be displayed in those local searches and on places like Google Maps. 
This is important because the more local the search, the higher the conversion rates. SEO allows you to capture very targeted customers that are searching in your area. 

SEO is Sustainable

The cost of paid traffic never decreases. The more people you generate through paid advertising campaigns on search engines, the more you are going to have to pay. With SEO, you are generating free traffic. As you start to rank higher for more keywords, your costs will actually decrease as you transition from the ranking phase of SEO to the maintenance phase of Search engine optimization. This provides you with long-term growth opportunities that lower your marketing costs while increasing your web traffic. 

Search Engine Optimization Makes for A Better User Experience

One aspect of SEO that most business owners don’t consider is the impact that it has on user experience. For websites to be optimized for search results, they have to meet certain standards for things like load speed, design, and layout. By meeting these requirements, not only are you increasing your chances of generating traffic, you are optimizing your website for your users at the same time. This further increases your chances of converting traffic into leads and ultimately into sales.

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