Search Engine Optimization Includes
Measure & Track
SEO is an essential tool for business growth, as it helps place your business in front of people actively searching for similar services or products. Through SEO, businesses can improve rankings on Google and other search engines while ultimately capturing more leads ready to buy based on their intention. SEO offers the most effective long-term digital marketing strategy, delivering a steady stream of interested customers. In contrast to other tactics, such as social media or email marketing, SEO provides the greatest return on investment and should not be overlooked by businesses hoping to grow. At Business Buddy, SEO is an integral part of our marketing strategy when we embark on new client projects; it allows us to ensure our clients benefit from maximum exposure, opening up new opportunities for future success.
Search engine optimization or SEO is the process of boosting your website design and content in a way that both humans and search engines will understand. With proper optimization, you will rank higher on search engine results pages (SERPS) and attract more visitors. SEO is one of the important marketing tactics that helps you to achieve a strong online presence.
On-page SEO is working and improving what’s inside your website. On-page SEO involves the content or elements that you have control over such as:
- Keyword density
- Meta tags
- Title tags
- Page speed
- Internal linking
While On-page Search engine optimization focuses on what you can improve within a website, Off-page SEO is working on how your website can become more popular on the internet. This aspect focuses on building the credibility of your website through:
- External link building
- Building local citations
- Content marketing
- Social media integrations
Technical search engine optimization refers to website and server optimization to provide the best experience for your users and for search engine crawlers. This technical aspect of SEO is focused on:
- Structuring your website
- Mobile usability
- Site speed
- Overall infrastructure of your business website.
With the implementation of an SEO strategy, you can expect to see results in as little as 1-3 weeks. Yet for long-term success, ongoing work - like building links and creating blog content – must be done regularly on a weekly or monthly basis. We offer several packages that cater to different needs; our basic package will have visible results within 12-15 months while our premium service yields positive outcomes between 3-6 months. When considering search engine optimization, it's essential to remember that remarkable progress takes time!
To measure your website's SEO success, we start with a baseline report to identify where you stand in terms of keyword ranking. By tracking monthly reports and keeping an eye on how your site is performing for various keywords, it becomes easier to achieve the desired results. However, rankings are only one part of what matters- targeted traffic that leads to more conversions is also important! With us as your partner, expect tangible improvements such as increased call volume, clicks and form submissions.
One of the most attractive aspects of SEO is that there is no ad budget to worry about! Instead, it will directly reduce your cost-per-customer on any existing ad budget. Websites optimized with SEO rank higher than those without, providing customers with a more organic way to find you.
Trying to understand SEO can be an intimidating and time-consuming task; it requires a significant amount of research, web knowledge, and coding experience. Although you may think that anyone could learn anything if they put enough effort into doing so, why not save yourself the trouble by entrusting this job to professionals? That way, you can use your energy towards building your amazing business without needing to worry about SEO.