In the last decade, social media use has tripled. From 970 million users in 2010 to over 3 billion users in 2020. This makes social media an excellent platform for businesses to reach more customers and market their products more efficiently, easily, and faster. In the time we live in now, social media marketing for businesses is especially critical because it:
Helps to generate brand awareness and recognition
When it comes to buying things or services, most consumers usually buy from they recognize and trust. Thus for most businesses raising awareness about their brand is a top priority. With more than half of the world’s population using social media currently, there has never been a better opportunity to easily and quickly access your target audience. According to a report by Informate Mobile Intelligence, users in the US usually check their social media accounts 17 times a day. Thus, you have more opportunities to get out the word about your brand. The best part is, it also gets the audience to think of you even when they are not.
Know your customer better
Social media is a platform where people usually share their personal information. For businesses, this allows you to get direct access to your target audiences’ opinions, thoughts, and interests, easily gaining valuable insights on your customers at really no charge. This assists businesses in creating an effective digital marketing strategy that will personally target their audience.
Increases Search Engine Visibility
More than 95% of search traffic usually ends with the first-page search engine results. Hence if you are not on the first page, you easily become irrelevant.
Social media is an important factor when in search engine rankings. The greater content you have on social media platforms, the more linking relationships you have as your audience shares and interacts with your posts. This will, in turn, lead to search engine algorithms considering you as a high authority site and rank you higher, which will greatly boost your sales.
The fact is social media is here to stay, and businesses that are not willing to participate in it will find themselves left behind.