Business branding is a cohesive message that creates the identity of your business so customers know exactly what to expect from using your company. Defining your brand identity and creating a strong brand will improve the customer experience and set your business up for long-term success.
1. Define your business message or mission; how do you want your business to be perceived by customers. What does your business stand for and what kind of style will it have.
2. Organize your business around the message; create processes, customer service methods, and business practices that make your brand message clear.
3. Communicate your brand; use your business message to tell customers what they can expect from your business and what doing business with your company will be.
4. Be consistent with your branding; your website, logo, print materials, processes, and practices should all communicate your branding to customers.
